Effectively Communicating Blended and Personalized Learning To Build Buy In

Audiences: ES School Leaders , MS School Leaders , HS School Leaders , District Leaders
Levels: All Levels

Session Description

Messaging and communicating blended and personalized learning initiatives to diverse stakeholders is critical to successful efforts. Effective communication takes preparation and thought; and aligning information to the needs and interests of teachers, governance boards, parents, students and the community requires some strategic planning.

This session is based on communication best practices from hundreds of schools and districts, as synthesized in the guide published by Education Elements and The Learning Accelerator: Communications Planning For Innovation in Education. In this session participants will hear from two experienced district leaders on how they effectively messaged their personalized learning initiatives. James Dallas from Loudoun County Public Schools, VA will focus on how to manage initial communication to families, communities, and schools and how to effectively explain the why of personalized learning. Deagan Andrews from Weld-Greeley School District 6, CO will focus on how to lead external communications and share stories of impact after implementation efforts have been up and running for a few years.

District Information

Loudoun County Schools (VA) is an urban/suburban school district in the metro DC area.
Weld-Greeley School District 6 (CO) is a suburban/rural school district in northern Colorado.

Keara Duggan

Keara Duggan is a Partner at Education who leads work in in change management, leadership development, school design, and innovation. She is an experienced facilitator, consultant, and project manager. Keara has supported system-wide change at more than 500 district and school partners. She has led projects for rural, urban, and suburban schools and districts, including dozens of Gates Foundation Next Generation Learning Challenge schools and regions, Gates Next Generations Systems Initiative grantees, and Race to the Top district winners. Keara began her career as a third grade teacher on the Navajo Reservation. She worked as a college coach, history teacher, operations manager, and curriculum designer; and through this work, she learned how to effectively communicate about and engage folks in the work of large-scale change. Keara has been a featured speaker at the iNACOL Symposium, Gates Next Generation Learning Network, District Administration Leadership Institute, and culture conferences, personalized learning summits, and district leadership events around the country. Keara was selected as a fellow in the national Pahara NextGen Network that focuses on developing leaders who will shape the future of education.


Additional Resources

Communications Planning For Innovation in Education Guide: https://www.edelements.com/hubfs/PL%20Communications%20Guilde/Personalized%20Learning%20Communications%20Guide.pdf

Session Agenda: https://docs.google.com/document/d/152JTQBkquIf5_lfFTk_d5S22lTcu5pawqJcqvf8IxyY/edit

Sesssion Slides: https://docs.google.com/presentation/d/1iQnnmMs_Jy_vqhFIektXtzrSokbaAGMktJc0MS8b7IA/edit#slide=id.g356f99b06f_0_161